Tweetdeck is one of the most popular and regularly used third party application for Twitter, I use it every single day, heck it’s always running on my desktop making those noises every time someone tweets. It is through tweets that you get to know of the breaking news in the current world, for example Osama Billadans Death, the Royal Wedding, President Obamas Statement and much much more. I have no idea how many tweets I personally read in a day, retweet and reply using Tweet Deck.
The buyout news came in early today morning, as TechCrunch reported that they heard from a reputable source that Twitter has bought TweetDeck for somewhere between $40-$50 Million. We are not sure of the exact amount and neither is TechCrunch, but according to their source the deal went smoothly and other reports should be out in the open soon enough. Twitter supposedly paid in cash as well as in stock.
TweetDeck was also about to be purchased by UberMedia, but for a lower price of $25-$30 Million, hence they found Twitters deal much better. TechCrunch reports that there may be another reason Why Twitter bought TweetDeck.
This deal is defensive for Twitter, say all the sources we’ve spoken with over the last couple of months. They simply couldn’t allow UberMedia to have so much market share in this space. The company has acquired UberTwitter, EchoFonand a number of other Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage over Twitter, say our sources, and so Twitter made a strong defensive bid to disrupt the deal. Which succeeded nicely, apparently.
Twitter buys TweetDeck, this news will definitely make TweetDeck users wonder what is going to happen to our beloved tweet software. Will Twitter change how TweetDeck looks and make it look all blue? Or will they leave it the way it is? I believe they will leave it how it currently is as this looks more like a “I have a better Twitter App” buy and a slap on UberMedia’s face for having better share in the market than Twitters own clients.
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